Always Useful

 

Online services

 

Unibo Structures

 

You are in: Home > Course catalogue > Course unit catalogue > Teaching

69968 - Market Research And Analysis

Academic Year 2012/2013

Teacher Furio Camillo
Number of credits 9
SSD SECS-S/06
Teaching Mode Traditional lectures
Lingua English
Versione italiana

Learning outcomes

Basic Statistics, Microeconomics, Marketing

Course contents

Overview of Data Mining, Commercial data, Administrative data, survey data, Factor Analysis, Cluster Analysis, Predictive Models (decision trees, discriminant analysis, regression)

Readings/Bibliography

Stephane Tuffery - Data Mining and Statistics for decision making - ed. Wiley 2011

Teaching methods

Lessons and laboratory works using SAS

Assessment methods

An applied work to admit to the oral exam

Teaching tools

Theoretical lessons and informatic lab

Language of instruction

English

Office hours

See the Faculty member's website