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69231 - Tourism Management

Academic Year 2012/2013

Teacher Manuela Presutti
Learning module Manuela Presutti (Modulo 1)
Manuela Presutti (Modulo 2)
Number of credits 12
SSD SECS-P/08
Lingua English
Versione italiana

Learning outcomes

At the end of the course the student develops skills and technical abilities related to: strategies of business development, innovation, and internationalization in the tourism sector. More specifically, the student is able to: apply the proper analytical tools to the tourism sector; to competently evaluate the technological and organizational process of change within the firm; to critically evaluate the management of internationalization.

Course contents

1)        Executive Summary of business plan 

2)        Business description

3)        Industry analysis

4)        Market analysis

5)        Marketing plan

6)        Competitive analysis

7)        Organization

8)        Operations/ logistics

9)  Financial plan


Readings/Bibliography

The Complete Book of Business Plans (Small Business Sourcebooks), editd by Joseph A. Covello, Brian J. Hazelgren

Teaching methods

Face to face lessons Presentation of new business idea 

Assessment methods

Development of a business plan: presentation and formal preparation

Examination at the end of the course

Teaching tools

Articles of business journals some specific readings concerning business plan

Language of instruction

English

Office hours

See the Faculty member's website